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Customer segmentation is about grouping user motivations and behaviors, marketing preferences and adoption patterns for a given product or service. Hospitals, entrepreneurs, biopharma, and medtech, for example, are all trying to figure out what makes their target customer segments tick to get maximal impact from their sales, marketing, information, educational and engagement strategies and tactics. - See more at: http://www.hcplive.com/physicians-money-digest/contributor/arlen-meyers-md-mba/2016/11/slicing-and-dicing-doctors#sthash.kaFXMKuC.dpuf

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