Read the latest on SoPE, heathcare innovation and medical research

Situational engagement

Blanchard and Hersey have described a situational leadership model whereby leaders, based on the circumstances of someone being willing and able to do

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Slicing and Dicing Doctors

Customer segmentation is about grouping user motivations and behaviors, marketing preferences and adoption patterns for a given product or service. Hospitals, entrepreneurs, biopharma,

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Utah chapter

The Utah SoPE chapter began meeting in 2016. Our members include an eclectic group of physicians, professors, medical device experts, patent attorneys, angel

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