{"id":80,"date":"2015-05-26T16:17:26","date_gmt":"2015-05-26T15:17:26","guid":{"rendered":"http:\/\/localhost\/sopenet\/2015\/05\/26\/linkedout\/"},"modified":"2015-05-26T16:17:26","modified_gmt":"2015-05-26T15:17:26","slug":"linkedout","status":"publish","type":"post","link":"https:\/\/sopenet.org\/bn\/linkedout\/","title":{"rendered":"Linkedout"},"content":{"rendered":"

I think doctors have linkedout. Others have offered reasons why<\/a>. Some disagree<\/a> claiming that 1M doctors and nurses are on Linkedin. While that may be true, as the owner of a group that is approaching 20,000 members<\/a>, I’ve observed: <\/p>\n

1. Linkedin is mostly about finding a job. It does not fit the needs of doctors.<\/p>\n

2. Social media sites are a usefull way to educate, inform, market, build networks and communities of interest and build a business or start one. Most doctors are not interested in those things.<\/p>\n

3. Doctors don’t have the time to actively engage to the extent they need to to be effective.<\/p>\n

4. There are many competitive physician networks that offer more a value proposition.<\/p>\n

5. Doctors like to hang out with other doctors and feel uncomfortable expanding their networks outside of medicine.<\/p>\n

6.  They are afraid of liablity risks and are just learning about how to use social media correctly.<\/p>\n

7. Using liinkedin is a great way to build international networks. However, 10% will be talkers and the other 90% will be gawkers.<\/p>\n

8. Linkin can be used as a feemium business model. However there are risks and unless you offer a lot to premium members, it will fail.<\/p>\n

9. Doctors use  professional and specialty associations as advocates, as ineffective as some think they are. Not much get’s done on Linkedin.<\/p>\n

10. The opportunity costs of their time is high. They don’t want to waste what littel time they have left each day surfing on Linkedin<\/p>\n

Getting doctors engaged on Linkedin is as difficult as it is at the hospital. While it can be a useful tool, most clinicians will be Linkedout and not engaged.<\/p>\n

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org<\/a> <\/p>","protected":false},"excerpt":{"rendered":"

I think doctors have linkedout. Others have offered reasons why. Some disagree claiming that 1M doctors and nurses are on Linkedin. While that may be true, as the owner of a group that is approaching 20,000 members, I’ve observed:<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":0,"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"wp:attachment":[{"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sopenet.org\/bn\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}