Why Physicians Are Losing the Branding Wars

Maybe the last time you walked into a retail-based clinic, you did not see an MD. Maybe the same thing happened at your hospital outpatient clinic or an urgent care center. Physician “extenders” and advanced practice professionals, such primary care pharmacists, nurse practitioners, and physician assistants are winning the war on branding. They and their professional associations have done a good job branding their services while complacent doctors have not. What happened? – See more at: http://www.hcplive.com/physicians-money-digest/contributor/arlen-meyers-md-mba/2016/03/why-physicians-are-losing-the-branding-wars#sthash.UokPeNOJ.dpuf