For many businesses, the core component of their business model is demand management. Go to any fast food drive-thru, fly Southwest, or send your package in time for it to arrive by Christmas Day and you’ll see what I mean. The value proposition is that they will deliver you, their product or service, or your package on time. – See more at: http://www.hcplive.com/contributor/arlen-meyers-md-mba/2015/10/its-about-time#sthash.Pesko8KZ.dpuf
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