Whether you are a non-profit or a for-profit professional services organization, like a medical practice or a company, you should have a strategic communications plan. A communications strategy is designed to help you and your organization communicate effectively and meet core organizational objectives. Instead of being reactive, having a plan is proactive and forces you to decide what you will say to whom and when and how you will say it. – See more at: http://www.hcplive.com/physicians-money-digest/contributor/arlen-meyers-md-mba/2016/06/do-you-have-a-strategic-communications-plan#sthash.YnaUSdrJ.dpuf
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