{"id":313,"date":"2016-03-02T17:16:18","date_gmt":"2016-03-02T17:16:18","guid":{"rendered":"http:\/\/localhost\/sopenet\/2016\/03\/02\/why-physicians-are-losing-the-branding-wars\/"},"modified":"2016-03-02T17:16:18","modified_gmt":"2016-03-02T17:16:18","slug":"why-physicians-are-losing-the-branding-wars","status":"publish","type":"post","link":"https:\/\/sopenet.org\/it\/why-physicians-are-losing-the-branding-wars\/","title":{"rendered":"Why Physicians Are Losing the Branding Wars"},"content":{"rendered":"<p><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12px;\">Maybe the last time you walked into a retail-based clinic, you did not see an MD. Maybe the same thing happened at your hospital outpatient clinic or an urgent care center. Physician &#8220;extenders&#8221; and advanced practice professionals, such primary care pharmacists, nurse practitioners, and physician assistants are winning the war on branding. They and their professional associations have done a good job branding their services while complacent doctors have not. What happened? &#8211; See more at: <a href=\"http:\/\/www.hcplive.com\/physicians-money-digest\/contributor\/arlen-meyers-md-mba\/2016\/03\/why-physicians-are-losing-the-branding-wars#sthash.UokPeNOJ.dpuf\">http:\/\/www.hcplive.com\/physicians-money-digest\/contributor\/arlen-meyers-md-mba\/2016\/03\/why-physicians-are-losing-the-branding-wars#sthash.UokPeNOJ.dpuf<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Maybe the last time you walked into a retail-based clinic, you did not see an MD. Maybe the same thing happened at your hospital outpatient clinic or an urgent care center. Physician &#8220;extenders&#8221; and advanced practice professionals, such primary care pharmacists, nurse practitioners, and physician assistants are winning the war on branding. They and their&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/sopenet.org\/it\/why-physicians-are-losing-the-branding-wars\/\" title=\"Read Why Physicians Are Losing the Branding Wars\">Leggi tutto &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":0,"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"wp:attachment":[{"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sopenet.org\/it\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}