Strategic Account Management Is Not Selling

Back in the day, there were pharma and device detail men and women who would ply their wares with generous helpings of Chinese food, pens, and other giveaways. The gatekeeper was the business or front desk manager and all it really took was the right menu to get access to the private practice doctor. 
- 詳しくはこちら： http://www.hcplive.com/contributor/arlen-meyers-md-mba/2015/07/strategic-account-management-is-not-selling#sthash.UpyFvfIu.dpuf