タグ: customer discovery

The doctor persona 2025

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Seeing around corners is always hard. However, to go to where the puck will be is a useful step when planning strategy and tactics to meet the needs of customers segments. Here are some ways to help build your parabolic mirror view of what’s next. If you have a product or service and are planning not just for the now, but the next and new, then painting a picture of your customer archetype or personna is a key tool. Do you know who your dream customer is? There are 3 steps for understanding your dream customer: Consider the big issues they are facing – look wider and investigate global issues, such as hunger, environmental… もっと読む »

So, You Have an Idea, But Do You Have a Clue?

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By Eric Kirsch, Leader of SoPE Charlotte, North Carolina Chapter So the surgeon turns to me and says “I would love to tell you my idea, but first I need you to sign this NDA”. I chuckle for a few seconds. But my answer is “no”.  These days I get approached by a lot of colleagues who want to share with me their brilliant ideas for a world-changing healthcare innovation. These closet entrepreneurs have gone through intense medical training and society has convinced them that they are very smart people. Most of them are. However, that same training often ignores, nay suppresses, an entrepreneurial mindset. Our discussions are like an… もっと読む »