タグ: persona

Seeing around corners is always hard. However, to go to where the puck will be is a useful step when planning strategy and tactics to meet the needs of customers segments. Here are some ways to help build your parabolic mirror view of what’s next. If you have a product or service and are planning not just for the now, but the next and new, then painting a picture of your customer archetype or personna is a key tool. Do you know who your dream customer is? There are 3 steps for understanding your dream customer: Consider the big issues they are facing – look wider and investigate global issues, such as hunger, environmental… もっと読む »