When Your Brand is Damaged, You Need to ACT

Volkswagen, many politicians and arguably, the AMA and many academic medical centers, have damaged brands. You might have one too. Crisis management plans attempt to deal with catastrophic events, but a damaged brand can be the result of a chronic disease, not just an acute one. What’s more, few businesses have a crisis management plan in place should they need to implement it.
- 詳しくはこちら： http://www.hcplive.com/contributor/arlen-meyers-md-mba/2015/10/when-your-brand-is-damaged-you-need-to-act#sthash.PxCOSIsx.dpuf