What is the Future of the Direct-to-Consumer Model in Healthcare?

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There is a lot of money sloshing around digital health and investors are scratching their heads and becoming wary and suspect of outcomes. One concern is the viability of a direct-to-consumer business model instead of business-to-business or business-to-business-to-consumer models. – See more at: http://www.hcplive.com/contributor/arlen-meyers-md-mba/2015/10/what-is-the-future-of-the-direct-to-consumer-model-in-healthcare#sthash.j43140Rj.dpuf