Tag: customer discovery

The doctor persona 2025

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Seeing around corners is always hard. However, to go to where the puck will be is a useful step when planning strategy and tactics to meet the needs of customers segments. Here are some ways to help build your parabolic mirror view of what’s next. If you have a product or service and are planning not… Read more »

So, You Have an Idea, But Do You Have a Clue?

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By Eric Kirsch, Leader of SoPE Charlotte, North Carolina Chapter So the surgeon turns to me and says “I would love to tell you my idea, but first I need you to sign this NDA”. I chuckle for a few seconds. But my answer is “no”.  These days I get approached by a lot of… Read more »