Volkswagen, many politicians and arguably, the AMA and many academic medical centers, have damaged brands. You might have one too. Crisis management plans attempt to deal with catastrophic events, but a damaged brand can be the result of a chronic disease, not just an acute one. What’s more, few businesses have a crisis management plan in place should they need to implement it.
– See more at: http://www.hcplive.com/contributor/arlen-meyers-md-mba/2015/10/when-your-brand-is-damaged-you-need-to-act#sthash.PxCOSIsx.dpuf
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